The mission of the Jamaica Cultural Alliance is to promote the best of Jamaica, its people and their multifaceted lifestyles, in order to clarify and enhance the image of Jamaica and the Caribbean at large.
The founders of JCA reside on the West Coast in Los Angeles. They came together because individually each had become concerned with the lack of local outlets for Jamaican arts and culture. They perceived Californians as having a stereotyped and often incomplete or inaccurate perception of Jamaica and its people, and although the Jamaican Tourist Board and other organizations continue to effectively promote this small but dynamic country, until now these efforts have been largely concentrated on the East Coast and directed toward markets that were closer to Jamaica.
JCA affirms that it is time the image of Jamaica and Jamaicans be expanded in depth and breadth.
The JCA objective is to galvanize the Jamaican nationals in Los Angeles, along with other residents and communities, in order to create a conduit of cultural exchange and a platform for positive expression. In order to accomplish this task, JCA’s activities focus on four strategic areas of development; I Education and Literature; II Performing Arts and Music; III Visual Arts & Technology; IV Heritage and Resource Development.